We build and transform business strategy

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We build and transform business strategy

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“Build it, and they will come,” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.”

Think of your company’s social media presence as a modern jet aircraft. Dozens of complicated pieces must work together for the whole vessel to get off the ground. Imagine that a pilot had to rush from the engines, run back to the rudder and reach over to the wings just to make a right turn. That pilot needs a cockpit where all the systems can be monitored and manipulated from one place. In social media, management tools are your cockpit!!! Say no more.

The Struggle of Social Media for Entrepreneurs

Reasons Why You Need a Social Media Management Tool

Just…so…many…channels!

Advertising tools provided by social networks function on their own, but the process of posting to multiple channels can become arduous. When you’re posting to Facebook, Instagram, Twitter, YouTube and Google+ multiple times a day, you won’t have time left to do any other tasks.Using a social media management tool streamlines the posting process by removing the need to shift between platforms. Plan everything in one place to get the messages straight, then post all in one go!

If you’re not listening, you might not be heard

A key reason why you need a social media management tool is that as well as understanding your customers, social media is a great place to see what competitors are doing. What are they talking about? Who are they talking to? What are they saying, and how are they saying it? These kinds of insights are easily available with a social media management tool. Armed with this insight, it becomes easier to define a strategy that builds on the successes of your competitors and avoids the mistakes they make.

Avoid being the next hashtag horror story. This isn't your personal FB or Insta.

Like any customer facing communications channel, social media is effective for connecting with customers and spreading your brand message. But it’s also incredibly easy to make a mistake that threatens to tarnish your brand message.Between friends, this might be funny, but when you have responsibility as a large enterprise, the rules are different. The lesson: don’t mock everyone who needs your services because … they need your services. When all corporate social media updates are sent via dedicated platforms, it becomes much harder for users to tweet from the wrong account, as they don’t need to sign in and out to switch between personal and corporate accounts. They can tweet business content from within the social media management tool, and personal updates from the native web interface or app provided by the social network.

Cut costs and add more bang to your buck

A social media management tool is designed specifically to simplify your operations to cut costs and labor time. In a multichannel world, your business needs content for a variety of social networks. There is usually a fair amount of overlap, so economies of scale are there for the taking.Our Publish content calendar allows you to plan out your social content across networks and campaigns. By centralizing the content creation and publication processes, you can reduce the time and effort spent on each update efficiently.