The digital landscape and technological advancements turntables as we speak every second, however, the future of emails is bright as day! To not have an email address is the digital equivalent of being homeless. Without it, you can’t shop online, bank online, or engage with social media.
Let’s put it simply. Email marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address? You probably receive a number of HTML emails each week (I sure do). You read them, get inspired by them, and even look forward to the next one. Email is a big part of our lives. A very big part. Email marketing is also a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your company. That’s why email marketing works at its best when it is personalised. Email can be tailored to customer actions so that every communication is relevant to their interest. You can cover topics like changes in your company, victories, request feedback from your customer, this list is virtually endless. With billions of users, email isn’t going anywhere.
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